| Japan's Zen-Like Consumer Steady-state economy & Japan's reluctant consumers |
| Japan's Seasonal Factors Seasonal income flow & impact on consumer spending |
| Arbitrage & Consumers Law of "One Price" in consumer product markets |
| Japan Viewed from the Outside "Gai-jin," outsiders, views of Japan uncover new insights |
| Mobile phone usage habits -- Japan, China, U.S. JMR study finds culturally influenced patterns |
| Richard May -- interview on iTV Video clip -- marketing research trends in Japan now |
| Software-as-a-Service SaaS changes how you acquire software |
| 1. Japan's Non-consuming Consumers |
| 2. Economic Weather Chart of 47 Prefectures |
| 3. JMR on Economics of Marketing |
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2012-11-20 Learning from Japanese company strategy hits and misses 2012-02-13 2011-08-08 Palace Side Bldg. 1-1-1 Hitotsubashi 2010-12-08 Well-known Spanish Newspaper Visited JMR office: in "La Vanguardia" (Spain), Nov 21, 2010-11-08 An interview with Matsuda-san talking about the book, Kensho |
2012-11-20 Just out - 2013 White Paper on Japanese consumers 2012-02-17 online grocery shopping in Japan expands 2012-02-17 Frugality mixed with impulse buying 2012-02-13 Identifying package elements that attract different cultures 2011-01-19 Survey shows consumers slightly loosening purse strings |

Annual White Paper 2013
JMR's 2013 White Paper on Japanese Consumer Values: |
and Amazon Japan.
Publication of "Japan's Non-consuming Consumers"
JMR's Hisakazu Matsuda takes a look at Japan's emerging customer group in JMR's latest publication: "Japan's non-consuming customers - Generational analysis: a new way of looking at consumer trends" (in Japanese: 「嫌消費」世代 -経済を揺るがす「欲しがらない」若者たち ["Ken-Shouhi" jidai - Keizai wo yurugasu "hoshigaranai" wakamonotachi). Available on Amazon here.
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Case Studies
JMR writes case study analyses of major Japanese companies. Here are two free example reports in English (page 1 of 10 page reports) : Isetan, major luxury department store and Uniqlo, Japan's retail casual brand empire.
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