Richard's Eye

Japan's Zen-Like Consumer
Steady-state economy & Japan's reluctant consumers
Japan's Seasonal Factors
Seasonal income flow & impact on consumer spending
Arbitrage & Consumers
Law of "One Price" in consumer  product markets
Japan Viewed from the Outside
"Gai-jin,"  outsiders, views of Japan uncover new insights
Mobile phone usage habits -- Japan, China, U.S.
JMR study finds culturally influenced patterns
Richard May -- interview on iTV
Video clip -- marketing research
trends in Japan now
Software-as-a-Service
SaaS changes how you acquire software


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Welcome to JMR

Evidence-backed ideas for better marketing

Japan think-tank & consumer marketing research, strategy provider with full fieldwork support . JMR's expertise is in consumer goods marketing research, luxury goods, consumption pattern studies, usability studies for digital products & home electronics, psycho-economic studies, ethnographic and eye-tracking studies

Latest Updates


New JMR strategy book -
2012-11-20
Learning from Japanese company strategy hits and misses

JMR latest book "Escape from economic malais..."
2012-02-13

JMR new office
2011-08-08
Palace Side Bldg.  1-1-1  Hitotsubashi

Current Newspaper Reports
2010-12-08
Well-known Spanish Newspaper Visited JMR office:  in "La Vanguardia" (Spain), Nov 21,

New Magazine Interview
2010-11-08
An interview with Matsuda-san talking about the book, Kensho

2012-11-20
Just out - 2013 White Paper on Japanese consumers

2012-02-17
online grocery shopping in Japan expands

2012-02-17
Frugality mixed with impulse buying

2012-02-13
Identifying package elements that attract different cultures

2011-01-19
Survey shows consumers slightly loosening purse strings


 

Annual White Paper 2013

JMR's 2013 White Paper on Japanese Consumer Values:
Consumer touchpoints grow as "fuel efficient" consumption styles take root in Japan

  white-paper2013
   1.  Tipping point  approaches for the Japanese consumer
   2.  "Lost Decade" economics cuts  the fabric of society; reduces  trust ...
   3.  "Fuel efficient" consumers -- ... response to  "lost decade" economics
   4.  Keys to hit products -- plugging into human networks
   5.  Hybrid information forms --  remedy to a traditional mass-media in decline
   6.  Battle for consumers' attention --  Internet versus  "real"  channels
   7.  Chez "my  home" dining  -  example of  lifestyle response to the dining in a                = More details here =

 



 
Publication August 2012 -- JMR Strategy Cases --
Learning from Strategy hits and misse
s
Now ranked in top10 best selling Japanese business
 books on Nikkei and Amazon Japan.
Using 52 major Japanese, Korean, U.S.,and European multinational consumer firms  as examples  the book is a primer for MBA students, company strategy staff and managers, sociologists, etc.  Cases cover foods, IT, mobile phones, TVs, health foods, and many others.  Extensive graphs, tables  and charts to clarify each company situation.   302 pages, Japanese, paperback. purchase from JMR website or via amazon.co.jp
       == more information here == 



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Publication of "Japan's Non-consuming Consumers"
JMR's Hisakazu Matsuda takes a look at Japan's emerging customer group in JMR's latest publication: "Japan's non-consuming customers - Generational analysis: a new way of looking at consumer trends" (in Japanese: 「嫌消費」世代 -経済を揺るがす「欲しがらない」若者たち ["Ken-Shouhi" jidai - Keizai wo yurugasu "hoshigaranai" wakamonotachi).  Available on Amazon here.


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Case Studies
JMR writes case study analyses of major Japanese companies.  Here are two free example reports in English (page 1 of 10 page reports) :  Isetan, major luxury department store and Uniqlo, Japan's retail casual brand empire.

Consumer Economic Review
For our Japanese readers, the latest version of JMR's  Consumer Economic Review,  2012 January Vol. 17,  is just out.

The review covers the latest state of the Japanese economy, explains the mood of Japanese consumers and delves into their buying patterns.  Brief contents:


 

The Privacy Mark logo indicates that JMR is certified by the Japan Information Processing Development Corp. (JIPDEC) and meets the strict standards for personal information protection standards of the Japan Industrial Standard JIS Q 15001.  The Privacy Mark certification is a guarantee to research clients and to consumers participating in research that their information is handled with the utmost security. 

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ESOMAR, founded in 1948,  is a world organization for enabling better
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Eye movments & eye tracking
(Guide for marketers)

Other JMR Services & Topics

SC 100+ case studies
( domestic corporate cases -  in Japanese)




 Richard's Eye: Principles of  Strategy & Marketing